Journal
Notes on craft, code, and building brands.
Occasional dispatches from the studio - case studies, engineering deep-dives, and lessons from shipping product.
July 26, 2026
How to Spot AI Washing in Tech Marketing
Learn how to distinguish genuine machine learning innovation from surface-level marketing hype in the current tech landscape.
July 26, 2026
The Developer’s Trap: Why Blindly Copying AI Code Leads to Debt
Speed is the promise of AI-generated code, but the hidden costs can cripple your product. Learn how to manage AI tools without compromising your long-term roadmap.
July 26, 2026
Stock vs. AI Junk: When to Stop Generating Your Own Images
AI prompts don't always beat professional photography. Learn when to use high-quality stock versus generative tools to protect your brand's integrity.
July 25, 2026
Why Your Brand Voice Dies When AI Writes Your Full Blog
Using AI for full-length content often drains the life out of your brand. Learn how to maintain your unique edge while using tech the right way.
July 19, 2026
Rise of Agentic Workflows: Moving Beyond Simple Prompts
Discover how businesses are shifting from simple AI prompting to autonomous agentic workflows that drive meaningful product results.
July 19, 2026
React vs. Next.js: When to Choose Client-Side Rendering
Evaluating the trade-offs between React's SPA simplicity and the powerful server-side capabilities of Next.js for your next product.
July 19, 2026
Moving From Vercel to Self-Hosting: Why and When to Switch
Vercel made the web fast, but costs and vendor lock-in are driving studios back to self-hosting. Here is why we made the move in 2025.
July 19, 2026
From Chatbots to Agents: Designing UX for Autonomous AI Workflows
Move beyond the chat bubble. Discover how to design user experiences that handle autonomous AI agents and complex background workflows.
July 16, 2026
The Hidden Costs of Generative Features: Latency, Tokens, and Value
A deep dive into balancing performance, cost, and user experience when integrating LLMs into modern digital products.
July 15, 2026
Migrating to Shopify Editions: The Technical Architect’s Checklist
A deep dive into upgrading your store architecture to leverage the latest Shopify infrastructure for better performance and developer agility.
July 15, 2026
Shopify Checkout Extensibility: A Guide to Replacing checkout.liquid
Learn how to transition from legacy checkout.liquid to Shopify Checkout Extensibility to improve site performance, security, and conversion rates.
July 15, 2026
Reducing Shopify App Bloat: Auditing for High Performance
Learn how to identify and remove redundant Shopify apps to improve site speed, security, and conversion rates.
July 15, 2026
Scaling Ecommerce: Mastering Shopify Magic and AI Sidekick
Learn how to use Shopify's native AI tools to automate product descriptions, improve support, and streamline store operations for faster growth.
July 15, 2026
Headless Shopify: A 2024 Review of Hydrogen and Oxygen
An in-depth guide to Shopify’s headless framework, exploring performance, developer experience, and whether it’s the right choice for your brand in 2024.
July 15, 2026
Optimizing Your Shopify Checkout for the One-Page Era
Learn how to maximize conversions on Shopify's latest checkout layout through design, trust signals, and performance tuning.
July 15, 2026
Building a Custom RAG Pipeline for Company Knowledge
Learn how to transform your static internal documents into a dynamic, AI-powered knowledge base using Retrieval-Augmented Generation.
July 15, 2026
The True Cost of Generative AI: Calculating ROI Beyond the API
Go beyond monthly subscription fees to understand the hidden infrastructure, talent, and operational costs of scaling AI in your business.
July 15, 2026
AI Ethics in Production: How to Implement Guardrails for Apps
Learn how to bridge the gap between AI potential and ethical safety with practical implementation strategies for user-facing applications.
July 15, 2026
Beyond the Chatbox: Designing the Next Wave of Agentic AI
Move past the chat interface. Learn how to design invisible, agentic workflows that focus on outcomes rather than conversation.
July 15, 2026
AI-Enhanced Prototyping: Integrating v0.dev and Cursor into Your Workflow
Learn how to bridge the gap between design and production using v0.dev and Cursor to accelerate your product development cycle.
July 15, 2026
Build a Custom GPT Internal Style Guide for Your Studio
Learn how to transform your studio's brand documentation into an interactive AI assistant to ensure consistent voice and design standards across every department.
July 15, 2026
LLM Comparison: ChatGPT vs. Claude vs. Gemini for UX Research
A deep dive into how the three leading language models perform during user research tasks, from synthesis to persona development.
July 15, 2026
Prompt Engineering for UI/UX: Mapping User Flows with LLMs
Learn how to use Large Language Models to improve user flow mapping, reduce design friction, and speed up the product development cycle.
July 15, 2026
Beyond Generative Fill: 5 AI Tools Changing Video Production
Discover how AI is moving from static image generation into complex video workflows, saving hours in post-production and VFX.
July 15, 2026
Local LLMs for Enterprise: A Guide to Secure On-Device AI
Discover how local Large Language Models offer businesses a path to secure, private, and cost-effective AI without the risks of cloud-based systems.
July 15, 2026
The Headless Shopify Roadmap: Hydrogen and Oxygen Decoded
A strategic guide for brands evaluating Shopify Hydrogen and Oxygen to build high-performance headless commerce experiences.