02 / Service

Ecommerce and Shopify

Stores tuned for conversion that scale to eight figures.

We build stores that feel like a brand, not a checkout. Custom themes, the conversion details we obsess over, and subscription flows designed to lift average order value.

Start a project
The method

A disciplined path from idea to launch.

Three focused phases. No surprises, no waste. You see the work happen in the open, at every step.

  1. Phase 01

    Merchandising

    We design the journey all the way from the first ad click to the repeat order.

  2. Phase 02

    Build

    Custom theme, product templates and the app integrations you actually need.

  3. Phase 03

    Optimise

    Email flows, sections ready for testing, and analytics so you keep improving.

What you get

Stores tuned for conversion that scale to eight figures.

3 pillars
01

Custom themes

Storefronts designed and coded around your brand, never a cheap marketplace theme.

02

Checkout flow

Smooth paths to purchase, smart upsells and cart logic that nudges order value up.

03

Subscriptions

Recurring revenue, bundles and loyalty built straight into the buying experience.

Deliverables

What lands in your hands.

Every engagement ships with the same discipline. No loose ends, no dependencies on us to keep it running.

  • /01Custom storefront
  • /02Product and collection templates
  • /03Email automation
  • /04Conversion analytics
120+
Projects shipped
< 1s
Median load time
98
Avg. Lighthouse score
9 yrs
In the craft
Why teams pick us

A small studio that acts like a partner.

You get the same senior people from the first call to the final handover. No account managers, no offshored subcontracting, no surprise scope creep - just clear work, clear pricing and a team that treats your product like ours.

Senior only

Every line is written by a senior engineer or designer. No juniors learning on your dime.

Ship on time

Weekly milestones with a live preview link. You always know what's next and when.

You own it all

Full source, credentials and docs. Nothing locked behind us or a proprietary builder.

Built to last

Clean, typed code and boring dependencies. It still runs in three years without a rewrite.

Who it's for

A good fit when you recognise yourself here.

We stay small on purpose, so we pick projects where our approach actually makes a difference. If one of these sounds like you, we should talk.

  • 01DTC brands moving off a stock theme to something distinctive
  • 02Stores stuck below a 2% conversion rate that need a lift
  • 03Subscription businesses that want bundles and loyalty done properly
  • 04Retailers migrating from Magento, WooCommerce or a legacy platform
Questions

The things people usually ask.

Something else on your mind? Drop us a line and you'll hear back the same working day.

Shopify, Shopify Plus or headless?
Most brands under $10M do best on Shopify with a custom theme. Plus makes sense above that or when you need Scripts and Functions. Headless is a niche - we'll only recommend it when it truly pays back.
Will you migrate our existing store?
Yes. Products, collections, customers, orders, redirects and reviews are all migrated with SEO intact so rankings do not drop.
Can you improve our conversion rate?
That is the point. Product page, cart and checkout audits come first, then we ship the fixes and measure the lift against a clear baseline.
Do you handle apps and integrations?
Klaviyo, Recharge, Judge.me, Gorgias, ShipStation and the rest of the stack - we scope, install and configure the ones that actually move numbers.
Ready when you are

Let's build something worth keeping.

/ Start a project

Let's build
something real.

Tell us about your idea. We reply within a day with honest feedback, rough numbers, and what we would tackle first.

24-hour reply, written by a human
30-min discovery call (office hours only)
Free roadmap & rough estimate
NDA available on request
1/3

First, the basics.